The Brand’s Attitude.

MINI is brave. MINI has an embracing attitude that developed into its BIG LOVE for the people, planet, and progress. This page will give you a glimpse into MINI’s BIG LOVE.

The Big Love Manifesto. Big Love is the optimistic MINI attitude to life, open to all, it guides everything we do. Two little words with the power to inspire a world of positive action. Know More

Big love is more than a claim. It’s an attitude and a commitment. Lorem ipsum dolor sit amet, et omnis referrentur definitiones per. Ex nec salutatus principes voluptatibus, est mazim quando suavitate id, has consul abhorreant appellantur ne. Et eam ridens neglegentur, te cum iisque perpetua, oblique eripuit eam ex. Ex eius lucilius est. No mel mentitum definiebas. Ex scripta docendi nec, ei diceret consetetur eum, bonorum abhorreant has no. Know More

now and then: what mini stands for. MINI is a quintessentially urban brand. Starting in 1959 with the first Mini, we have approached urban challenges with the view that we could offer maximum experience with a minimal footprint. Know More

AT MINI, WE ARE ALL ABOUT BIG LOVE. Lorem ipsum dolor sit amet, et omnis referrentur definitiones per. Ex nec salutatus principes voluptatibus, est mazim quando suavitate id, has consul abhorreant appellantur ne. Et eam ridens neglegentur, te cum iisque perpetua, oblique eripuit eam ex. Ex eius lucilius est. No mel mentitum definiebas. Ex scripta docendi nec, ei diceret consetetur eum, bonorum abhorreant has no. Know More

The car that brings people together. When you own a MINI, you get much more than our signature fun, go-kart drive – you also become a member of the MINI community. Know More

The MINI concept Aceman. Meet the new MINI Concept Aceman! The first all-electric urban crossover, offering an inspirational glimpse of the next generation MINI. Know More

Welcome to the miniverse. Prepare to experience everything the MINI Concept Aceman has to offer through the MINIverse, an interactive 3D Virtual World. Explore Now

Did you know? 11,500 solar panels cover an area the size of five football pitches on the roof of the MINI plant in Oxford. This covers 100% of the production facility’s energy needs. Know More

The definitive list of mini special editions. Since the first special editions in 1976, MINI has had a long and storied history of special editions. These cars sometimes introduced features that would become a mainstay of our production cars soon afterwards and always made our fans’ hearts beat a little faster. BIG LOVE FOR PROGRESS.

Mini one-off series. Its BIG LOVE for change had driven MINI towards the creation of its one-off series that features cars of which only a single one exists. The one-off series include: Ice-cream van MINI, Mr. Bean’s MINI, and many more. Know More

MINI celebrates the beauty of differences. Lorem ipsum dolor sit amet, et omnis referrentur definitiones per. Ex nec salutatus principes voluptatibus, est mazim quando suavitate id, has consul abhorreant appellantur ne. Et eam ridens neglegentur, te cum iisque perpetua, oblique eripuit eam ex. Ex eius lucilius est. No mel mentitum definiebas. Ex scripta docendi nec, ei diceret consetetur eum, bonorum abhorreant has no. Know More

Big love for diversity. Diversity is a wonderful source of inspiration. We are all different, but ultimately, we’re pretty good together. Know More

MINI X Pokémon big love for innovation. What happens when two legends come together? You will get the greatest collaboration of all times. The MINI Concept Aceman with Pokémon mode displays the brand’s futuristic and playful view. Explore Now

Standout as a mini owner. Every MINI is an expression of an individual – united in the spirit of solidarity. Know More

Become a member of the mini community. BROWSE OUR MODELS

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The Brand’s Attitude.